To provide and assist to improve medical care through sale and manufacture of the highest quality and technologically advanced appliances, instruments, equipment and consumables at an affordable price;
To direct our growth in the areas of supply, installation, service and training on medical equipment and accessories where we display maximum strength and ability; to gather people and facilities that tend to augment these areas; to continuously build on these areas through education and knowledge assimilation; to avoid participation in areas where we cannot make unique and worthy contributions;
To strive without reserve for the greatest possible reliability and quality in our products; to be the unsurpassed standard of comparison and to be recognised as a company of dedication, honesty, integrity, and service;
To assist the medical profession in improving their patients lives through diagnosis, prevention and treatment by providing products for them to use effectively;
To make a fair profit on current operations to meet our obligations, sustain our growth, and reach our goals;
To recognise the personal worth of employees by providing an employment framework that allows personal satisfaction in work accomplished, security, advancement opportunity, and means to share in the company's success;
To meet the company’s objectives and obligations with due consideration for others and the environment in which we live;
